Backlink Secrets, How To Rank Well In Search Engines

Backlinks should be an important part of your website promotional activities. Search engines view backlinks (links from other sites back to your site) as a vote of credibility for your website. The more backlinks you have the more popular your site is deemed to be, and as such the higher they will want to rank your site in their results.

Low rankings in the search engines means one of two things. The first is that your site is not very SEO friendly (Search Engine Optimized). But if you have taken care to build your site properly and have added plenty of unique and valuable content, then you need to look at your off page SEO. Backlinks are an important way of telling the search engines that your website has great content and is a valuable resource. When the search engines see that everyone else likes your content they will want to promote it within their own listings - after all, they don't want their customers not finding the best content!

How do you go about generating backlinks? This is a great question and one that has many answers. You can generate your own backlinks by adding a link back to your website from all of your social profiles. If you are a member of Facebook or Twitter, for example, each of these profiles allows you to link back to your website. When you comment other people's blogs there is usually a resource box that allows you to enter your website (another backlink for you), just do not put your website in the comment box as this is considered spam. Online forums allow you have a link in your profile, or in your post signature box. You can write articles and link back to your website from the resource box. These are only some of the many ways to build backlinks to your site.

Are there any difference between backlinks? Yes there are! Some backlinks are worth more than others because of the site that they located on. If a University or Government website is linking to your site, then the search engines (like people) would be more likely to think your information is important than if your neighbour's kid is linking to you. Does this mean that I should disregard getting a link from a lessor source? Absolutely not. Every link you can get from a genuine source will help you gain authority with the search engines.

Some websites promote a free backlink for you if you reciprocate by linking to them in return. Generally speaking this is not the best way to get backlinks as the search engines give these links a lower value. If a website links to your website with no expectation of a link in return the search engines consider that to be a more genuine recomendation of the value of your website.

Hyper text links (the blue underlined text that you click on) are also an important part of your backlinking strategy. You want this text to be more than just the name of your website. You want it to use words that best describe your website. For example www.pamsblog.com is not as good as "Quilting Tips By Pam" if Pam had a blog about quilting. Search engine spiders/bots that search the Internet for information are not very clever, so the more you can do to help them do their job the better the results you will see.

"I have been told to only worry about high PR backlinks." This is one of the many myths often reported around the Internet. High PR (page rank) websites are good to get links from. Even Google has said that page rank is not something they want people to be focusing on. So if they are giving less weight to page rank in their ranking algorithms then you should not obsess over it either. If you get high PR backlinks it is a bonus, but any quality backlinks that you get will help your position in the search engine results.

To recap some of the points about backlink building. It is the most important part of your off page SEO campaign. The quality of the site that is linking to your website, and the quality of the anchor text that they use are the two biggest keys in backlink building for SEO. Once you have that established it comes down to who has the most backlinks. You can check out the number of backlinks that your competition has by using free tools that you will find with a search on your favorite search engine. Although they do not return an exactly accurate figure, they will give you some idea of the numbers involved (it may surprise you).

Do not burn yourself out trying to build backlinks It is very time consuming and boring. Do it the way your competition does it and outsource backlink building to the professionals. If you are not adding thousands of backlinks you may never compete for the top spots in competitive niches. Badassbacklinks.com are a team of professionals who are set up do the hard work for you. Remember the old saying "If you can't beat them, join them." It is especially true when it comes to backlink creation strategies.